The McNabb Approach

• McNabb Marketing Resources provides professional conference and trade show management services. We will provide expertise to make your conference or trade show highly successful for participants -- and successful financially. McNabb can also help you organize and develop a trade show and conference, whether your project is a one-day workshop for 100 attendees or a trade show for 10,000 attendees.
• We specialize in growing attendance and exhibit space. McNabb currently organizes trade shows and exhibitor pavilions in the U.S., Norway, India, Germany, and Singapore. We work closely with our clients to understand their market and their needs in event development. McNabb provides the expertise to help make your event succeed. We frequently cover our cost to you through growth in event revenues -- through more exhibits, increased attendance, and growth in corporate sponsorships.
• Trade shows and conferences are labor-intensive, with many moving parts. McNabb Marketing Resources will remove a substantial burden from your organization and provide responsive, creative solutions to problems.

The 7-Question test for association trade shows and conferences

We invite you to take the test below that will help provide a measure of the effectiveness of your association's trade show or conference. If you find yourself entering negative responses to any of the questions, McNabb can help you find positive solutions.

1. Is the attendance at your conference or trade show growing?
2. Does your association make money with the event?
3. Is the profitability of your event growing?
4. Does your event provide maximum opportunity for professional education of members and attendees?
5. Is your event mainly a social gathering, or does it provide essential benefits that help attendees with their businesses or professions?
6. Are you using your association's event to its maximum potential to provide other benefits to attendees and members? For example, is the event used to promote new membership? Is it used to promote member use of other association services?
7. Do your members regard the event as a "must attend" affair? If not, how can the event be changed and improved to make attendance compelling for members?

If you answered "no" to any of the above, McNabb Marketing Resources can help you.