Magazine Publishing Services
Incorporating a combined experience of more than 100 years in for-profit trade and specialty business magazine publishing, we bring a strong commercial mind-set to the challenge of association and for-profit business magazine publishing.
To begin, we learn about your association and its goals, its membership and their needs. We learn about the market and the potential for the magazine to better serve the association, its members and the market.
Based on your needs we propose a strategy to you -- to meet the needs of the association. We are able to assist you in selected areas (such as advertisement sales and marketing), or we can provide complete "turn-key" services. The strategy may include part or all of the following:
- magazine management
- sales and marketing
- design (or redesign) and production
- editorial content
- circulation development
- reader survey
- strategy for magazine evolution
- magazine repositioning
- membership benefits development
- association income development
McNabb Marketing Resources also offers magazine consulting services if you are looking for analysis and opinion outside your organization.
The 12-Question test for association magazines
We invite you to take the test below that will help provide a measure of the effectiveness of your association's magazine. If you find yourself entering negative responses to any of the questions -- we can help you find a positive, cost-effective solution.
- Is your association's magazine profitable?
- Are your advertising sales growing?
- Are you effectively using your website as a partner medium with your magazine? Are you using your website in a way that enhances marketing opportunities for your members?
- Does your association's magazine provide a respected voice in the market and help win new members for your association?
- Has your association's magazine changed and evolved to meet the needs of your members, the association and the market?
- Do members perceive your magazine to be a valuable benefit?
- Is the content of the publication determined by member and association needs?
- Is your association's magazine used to create and leverage special services such as special handbooks, buyers' guides, directories, etc.?
- Is your association's magazine fully used to promote association membership services and benefits?
- Is your association's magazine helping to develop the association and the market?
- Has your association's magazine been redesigned in the past two years?
- Have you conducted a reader survey in the past two years?
If you answered "no" to any of the above, McNabb Marketing can help you.
