Publishing Services
In today’s environment, publishing must make simultaneous, effective use of three critical media—print, web and digital. McNabb Marketing Resources uses all three media to leverage content and advertising for its clients and advertisers.
For our association clients, we first learn about your association and its goals, its membership and member needs. We learn about the market and the potential for print-web-digital media to serve the market.
We propose a strategy to meet your needs. We assist you in selected areas, such as advertisement sales and marketing, or we can provide complete “turnkey” services. The strategy may include part or all of the following for all three media:
• magazine management
• advertising sales and marketing
• design (or redesign) and production
• editorial content
• circulation development
• reader survey development
• strategies for magazine evolution or repositioning
• membership benefits development
• association income development
McNabb Marketing Resources also offers magazine consulting services if you are looking for analysis and opinion outside your organization.
General Profile: As the definitive publication for marine electronics dealers in America, the bi-monthly Marine Electronics Journal covers topics contemporary to the market, highlighting current innovations and the latest available technology. Planned 2010 cover story topics include: buying smart, the latest in radar technology, onboard security systems, best & brightest electronics products, and more. The annual Buyers' Guide reaches an additional 6,000 dealers and high-end boating consumers.
Readership Profile: Marine electronics dealers, as well as commercial and recreational boat operators.
Circulation: 6,000
Contact for advertising: Bruce Cole
Tel: (207) 236-6196
E-mail: bcole@mcnabbmarketing.com
Website: www.marineelectronicsjournal.com/
General Profile: Ocean Navigator, the premier publication for serious cruising enthusiasts, delivers essential information related to recreational seafaring by motor or sail. Education, trend-watching, the latest in boat design and gear, and pertinent news are regularly on offer; the annual issue, Ocean Voyager, entices an additional 15,000 readers with its coverage of voyage preparation, skills, and equipment. Each issue enjoys bonus distribution at appropriate boat shows, festivals, races, and more.
Readership Profile: Serious coastal and offshore cruisers: readers average a net worth of over 3 million dollars, and 45% own a boat over 40 feet in length.
Circulation: 40,000
Contact for advertising: Bruce Cole
Tel: (207) 236-6196
E-mail: bcole@mcnabbmarketing.com
Website: http://www.oceannavigator.com/
General Profile: As the largest paid circulation magazine oriented to decision makers and purchasers involved in the maritime industry, Professional Mariner offers a monthly bouquet of relevant, industry-specific analysis around maritime business, including safety, electronics, shipbuilding, materials, training, employment, maritime casualties, and much more. Two annual special issues, each reaching an additional 9,000 readers, are on offer: American Tugboat Review highlights the best new tugs and tugboats in brown and blue water markets, while American Ship Review presents a selection of the best new vessels of all kinds. Each issue further reaches additional readers with bonus distribution events.
Readership Profile: Executives, captains, and other high-ranking professionals involved in both onshore and onboard maritime operations of all stripes of commercial vessels.
Circulation: 25,000
Contact for advertising: Bruce Cole
Tel: (207) 236-6196
E-mail: bcole@mcnabbmarketing.com
Website: http://www.professionalmariner.com/
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McNabb Marketing Resources, 34 Spruce St., Rockport, ME 04856 USA | Tel: (207) 236-6196 | Fax: (207) 236-0369 | info@McNabbMarketing.com