For Trade Associations

Communications and Publishing Marine-Electronics-Journal-May-June-2010-1

In today’s environment, publishing must make effective use of three critical media—print, web and digital. McNabb Marketing Resources uses all three media to leverage content and advertising for its clients and advertisers.

For an association client, we first learn about the association and its goals, membership, and member needs. We learn about the market and the potential for print-web-digital media to serve the market.

We propose a strategy to meet an association’s needs. We assist in selected areas, such as advertising sales and marketing, or we can provide complete “turnkey” services. The strategy may include some or all of the following for all three media.

Print

  • magazine management
  • advertising sales and marketing
  • design (or redesign) and production
  • editorial content
  • circulation development / management
  • reader survey development
  • strategies for magazine evolution or repositioning
  • membership benefits development
  • association income development

Website

  • design
  • content
  • functionality
  • searchable databases

Digital

  • newsletter design
  • content

Marketing Services

McNabb can provide your association with any of the following services:

  • Press release program
  • Full-color pdf and printed brochures
  • Website design and content
  • Exhibit design and graphics
  • Logo design
  • Strategic marketing, B2B
  • Strategic marketing, B2C